Social media is growing as an effective corporate communications tool. Employers who are effective with benefits communication know how to deliver their communications in ways employees will absorb and keep them. From Yammer to LinkedIn to Facebook and more, companies are doing more with cultural mass media internally than previously.

“This is so important,” says Sharlyn Lauby from HR Bartender. “I think companies have to connect the same message on multiple platforms for it to get traction force. And HR should study employees – whether that’s formally or informally – to discover what’s really working. It’s fairly standard for companies to source talent using social mass media for employer branding – an impressive 76 percent of these do, relating to a report by Employer Branding International.

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But a growing number — over fifty percent, relating to a Towers Watson statement – are using social for inner communications. Utilizing social media platforms to talk to employees makes it easier than ever to provide information instantly on systems that your employees already are using, and that is accessible on all their devices.

Baby says she understands some HR advantages who released regular organizational communications via their Facebook web page. Because they are connected with employees, they use Facebook to send out a notice about benefits meetings, approaching open up enrollment deadlines and more. They use the system to ask employees to spread the term also, so never be afraid to include a call to action in these communications. Businesses are using the enterprise-chat service Yammer as an interior communications module which allows the writing of information socially through anything from a company-wide table to a localized team board or even for individualized project groups.

With the option to tweet publicly or privately, employers can talk about short bursts of information with worker systems or a wider audience. Big brands, like Google and Starbucks, use Twitter to activate and encourage employees and offer a glimpse of what it’s prefer to work at these companies. Other employers, like the Massachusetts Institute of Technology, through its @MITWorkLife handle, promotes work-life content and professional development occasions and more on Twitter. You utilize it However, Is a superb way to connect efficiently Twitter. RELATED: Want to Refresh Benefits Communication?

A company blog where HR can post improvements on information regarding benefits is an extremely useful tool to get the word out. Utilizing the blog as an internal system, employees can access and encourage communication, as well. Besides publishing about the latest benefits or tools available to employees, it’s also a great tool to perform Q&A classes with employees, and employee share research, as well as study results.

From product training to worker focus groups, social mass media systems like Periscope and Meerkat are changing just how companies can teach employees remotely in real time. With both platforms, employees can observe video live as it’s happening, just make sure you select the option to create private broadcasts. Viewing saved videos later isn’t so easy as that wasn’t built into the original arrange for both platforms, but that’s something that is coming down the pike. While Periscope and Meerkat are great for live interactive training, YouTube is a great way to archive those broadcasts for future use.